IKIGAI as an
economic force.
Panasonic .d Studio is a social innovation organization that utilizes technology
to address the challenges of everyday life brought about by population decline.
We develop businesses that create new forms of “ikigai”
by giving the acts of mutual aid that people are already practicing in society
the economic value needed to make them sustainable and enduring.
Vision
Japan and the world face population decline and an ageing society.
Because Panasonic has stayed close to everyday life, we can reinvent
mutual aid for this era and build it into society as a new framework.
Business Concept
We design businesses that create a cycle of taking part,
supporting, giving thanks and sharing in everyday mutual aid.
We evolve mutual aid into a sustainable framework and,
together with private and public partners,
build a new society where mutual aid circulates.
Technology
Beyond optimisation and automation by AI,
we are building technology that supports a society
where human involvement circulates as value,
rather than one where people are replaced.
Contact
For questions about Panasonic .d Studio,
as well as consultations, partnerships and press enquiries, please get in touch here.